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Butler Snow Selected Innovator In BTI Brand Elite 2013 Ranking

Butler, Snow, O’Mara, Stevens & Cannada, PLLC (Butler Snow) has been ranked a top Innovator in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013 report. BTI is one of the preeminent market research firms for the legal industry and professional services worldwide.

This year’s BTI survey included Butler Snow in its Innovation Honor Roll, an elite group of law firms recognized by clients for enterprising leadership that is driving outstanding service and performance nationwide. Butler Snow has a longstanding history of recognition from BTI – and is ranked as one of America’s Top 100 law firms in the BTI Power Rankings. Attorneys from the firm are also consistently named to BTI’s Client Service All-Stars list.

“We are honored to make this prestigious list of BTI’s best-branded law firms,” said Donald Clark, Jr., Chairman of Butler Snow. “And it is especially significant that we were recognized as an innovator for our dedication to excellent client service that encourages thought-leading change.”

BTI’s analysis for the Brand Elite ranking measured top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between January 2011 and September 2012, BTI probed clients as to which law firms they associate with the nine distinct characteristics in the categories of innovation, premium value and client’s choice in driving the selection, consideration and hire of new law firms.

BTI is the leading provider of strategic research to the legal community—performing more market research about law firms than virtually anyone. BTI has helped more than 150 law firms and professional services firms improve client service through compelling research and advice. BTI conducts the only continuous benchmarking market study in the legal services industry.