Butler Snow LLP is pleased to announce that Brad Antici, Chief Pricing Officer, has been named Global Pricing Professional of 2026 by the True Value Partnering Institute (TVPi) at its Intersect 2026 conference. Butler Snow’s Pricing Department was also ranked among the Top 15 Legal Pricing Departments of 2026.
“Brad’s recognition reflects his forward-thinking approach and the meaningful impact he has made both within our firm and across the profession,” said Christopher R. Maddux, chair of Butler Snow. “His leadership continues to shape how we deliver value to our clients in a rapidly changing legal landscape.”
Intersect 2026 convened leading voices in legal pricing, finance, and innovation, reinforcing TVPi’s role at the forefront of pricing, delivery, and measurement of legal services in an increasingly AI-driven landscape. Now in its second year, the Global Legal Pricing Awards continue to gain momentum as a benchmark for excellence across the profession, celebrating individuals and organizations advancing legal pricing through innovation, leadership, and measurable impact.
Antici was recognized for his outstanding leadership and significant contributions to the legal pricing field. As Chief Pricing Officer at Butler Snow, he plays a key role in developing and implementing innovative pricing strategies that enhance client value, improve predictability, and align legal service delivery with evolving client expectations. Antici’s inclusion as the Top Global Pricing Professional of 2026 further underscores his influence and leadership in advancing pricing innovation within the legal profession.
Butler Snow is widely recognized for its collaborative culture, client service excellence, and long-standing leadership in Alternative Fee Arrangements. The firm has consistently been at the forefront of developing and implementing innovative, value-driven fee structures, continually evolving its approach to meet client needs and deliver greater efficiency, predictability, and transparency in legal spend.